Goal: Create a keyvisual campaing to support the difital and offline launch of the new trainers by Havaianas, a well stablished brand of flip-flop sandals originally from Brazil.
Solution: The concept created is 'Andar Leve' (Walk Light/Easy) – a seamless transition from the comfort of your favorite Havaianas flip flops to everyday trainers. Whether you're at the beach, on vacation, or enjoying casual outings, experience the relaxed charm now embodied in shoes. Our campaign draws from the timeless essence of Havaianas and its brand guides, yet intertwines elements of street culture, creating a visual narrative that effort lessly blends comfort with urban style.
Capturing the easygoing vibe of these shoes andthe Brazilian soul, we partnered with Gilsons, a highly popular Brazilian band, to create acustom song inspired by the "Andar Leve" concept. Their song became a smash hit, playing at the launch event, radio stations, TV shows, even soap operas – it was everywhere!
